meet the founder

CEO & Head Coach, Victory Fitness Co.

Joey Yochheim

It’s a fair question: "Why should I, a successful 50+ year old man, listen to someone half my age about getting my health in order?"


The answer starts with my dad.


He’s a lot like you. A successful physical therapist and business owner, a winner by any objective measure. But for most of my life, I watched him struggle in private. He was 60 pounds overweight, and I saw him get caught in the same trap so many high-achieving men fall into: the cycle of quick fixes. He’d lose some weight, but the approach was never built for his demanding life, so it never lasted.


He had all the knowledge in the world, he was a practicing physical therapist, after all—but he was using the wrong playbook.


Then, something changed. He hired a coach who understood his world. A coach who gave him a sustainable, science-backed system coupled with hands-on accountability. He lost the weight, and this time, it stayed off.


Watching his transformation, I didn't just see my dad get healthier; I saw the blueprint. 


Successful men don't fail at fitness because of a lack of discipline. They fail because they're given a playbook that doesn't account for their high-stress, time-scarce reality and they have no professional relationships for accountability in their health.


That realization became my life's work.


You could say this path chose me. Growing up with two physical therapists for parents, I was immersed in the science of the human body from day one. This wasn't just a career path; it was our dinner-table conversation. My own passion for elite performance was ignited on the soccer field, pushing me to not only train my body but to understand the science behind it. By high school, I was already deep into nutrition and strength training, learning from a mentor who was getting his CSCS.


The path seemed clear: follow in my parents' footsteps. I excelled, earning a guaranteed seat in a doctorate of physical therapy program before I even had my high school diploma. But when the time came, I made my first counter-intuitive decision: I turned it down to play collegiate soccer at John Carroll University. I felt I needed to understand peak performance not just from a textbook, but by living it.


College wasn't just about classes and soccer. It was about bridging the gap between theory and the real world. To pay the bills, I started personal training. This is where I met my first 100 clients and came face-to-face with the messy, frustrating reality of weight loss for everyday people.


At the same time, I was living a double life in the world of elite performance. I was working as an aide at a top-tier physical therapy clinic and assisting professional sports industry titans like Tim Robertson Jr. with pro athletes from the NBA and NFL. I was seeing the best-in-class science applied to the world's most elite bodies.


Then, a friend and I tried to start our own online fitness coaching business. We had the passion, but we made no money. It was a humbling failure, but that failure led me to two men who were already running a successful online company, Default Kings. I joined them to lead their client fulfillment.


This was the turning point. My role became so demanding and my passion for it so intense that I made my next big decision: I quit playing soccer. But I didn't leave the team. I took over as their strength and conditioning coach, immediately applying my systems at a high-level collegiate athletics program.


I was now standing at the intersection of all my experiences:


The clinical science from my upbringing and studies.

The elite strategies from working with pro athletes.

The real-world struggles from my 100+ personal training clients.

The operational demands of a successful online business.


I poured all of it into building a "fitness operating system" for our clients at Default Kings. A system designed for busy, successful men. It worked. The results were so transformative that my partners offered me equity. The catch? I had to drop out of college, just 30 credits shy of my degree and move to Florida to go all-in.


It was the easiest hard decision I've ever made. I saw the impact we were having. I was hooked.

We spent the next few years scaling that business, helping over 1,000 men lose a collective 10,000+ pounds and building a multi-seven-figure company. But even in that success, I knew there was another level to reach. I felt a calling to build something that was 100% my vision, rooted purely in my methodology.


That's why I founded Victory Fitness Company.


I amicably sold my shares to my partner to create a company singularly focused on one thing: The FOS Method


The FOS Method—my proprietary Fitness Operating System—is not another diet or workout plan. It is a complete behavioral operating system engineered specifically for high-achieving men over 50 who demand a strategic, sustainable, and final victory in their health.


It's the system I wish existed when I first started coaching. It's the system you deserve.

our mission

To Empower Business Leaders to Build a Body That Amplifies Their Mission 


We provide high-achieving men with the system, strategy, and accountability to reclaim their physical health and achieve a new level of peak performance.


We believe that true success is holistic, and that a strong, energetic, and resilient body is the foundation upon which great legacies are built. We reject the "hustle and grind" mentality that sacrifices health for wealth. Instead, we teach our clients how to integrate science-backed principles of health and fitness into their lives in a way that is both effective and sustainable.


We are in the business of building men who are not just successful, but victorious in every area of their lives.

our Philosophy

the fos method

A New Operating System for Your Fitness


Our core philosophy is our proprietary Fitness Operating System.


This is the unique mechanism that drives our clients' success. We understand that you don't have time for fads, gimmicks, or inefficient workouts. That's why our entire system is built on evidence-based principles that deliver maximum results in minimum time.


WE FOCUS ON THREE CORE TENANTS

ONE: Efficacy

Every component of our program is designed to produce a specific, measurable result. We don't guess. We don't follow trends. We apply proven, evidence-based strategies that work for men over 50.

TWO: Efficiency

We respect your time. Our protocols are designed to be integrated into a busy schedule, not to disrupt it. The FOS Method is built on the principle of leverage—maximum results from minimum time investment.

THREE: Sustainability

We are not interested in short-term fixes. We are committed to providing you with the knowledge and habits to maintain your results for life. When you complete our program, you don't just have a new body—you have a new operating system for health that you own forever.

WHY CHOOSE VICTORY FITNESS Co. ?

Because You Don't Settle for Second Best


We Understand Your World


We work exclusively with high-achieving men over 50. We speak your language and understand your challenges. We know what it's like to run a business, manage a team, provide for a family, and still try to find time for your health.


We are Experts in Our Field


Our methods are based on science, not trends. We are masters of our craft. The FOS Method is the result of years of research, testing, and refinement with hundreds of clients just like you.


We are a Private, Selective Community


We are not a mass-market solution. We partner with a limited number of clients to ensure the highest level of service and results. This is concierge-level coaching for men who demand excellence.


We Guarantee Our Commitment


We are as invested in your success as you are. Our comprehensive service agreement, clear policies, and conditional satisfaction guarantee reflect our commitment to your transformation.


We Teach You to Own It


Unlike other programs that create dependency, our goal is to make you the expert. Through our Fitness Autonomy pillar, we give you the complete operator's manual for your own body so you never need another diet, program or coach again.

our values

excellence

We hold ourselves to the same standard of excellence that you hold yourself to in your business. Mediocrity is not an option.

integrity

We tell you the truth, even when it's not what you want to hear. We make promises we can keep, and we keep the promises we make.

respect

We respect your time, your intelligence, and your autonomy. You're not a number. You're a strategic partner in your transformation.

the victory difference

what sets us apart:

  • A Complete Operating System, Not a Diet Plan: The FOS Method is a four-pillar behavioral operating system, not a quick fix bootcamp.

  • Engineered for Men Over 50: Every component is designed for your unique physiology, lifestyle, and goals.

  • Concierge-Level Coaching: Direct 1-on-1 access, strategic calls, and a private community of your peers.

  • Fitness Autonomy: We teach you the "why" behind our decision making so you can own your health forever and never need another program or coach again.

  • Proven Track Record: Our methodology was developed in the field with over 1,000 business owners, executives and other high-achieving men.

your victory awaits

Your health is your most valuable asset. It's time to manage it with the same level of intention and strategy you apply to your business. If you are ready to reclaim your energy, rebuild your body, and achieve a new level of peak performance, we invite you to apply for a complimentary assessment to see if we’re a fit to partner in transforming your body.

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Medical Disclaimer: The information and services provided by Victory Fitness Company LLC are for informational and educational purposes only and are not intended as a substitute for professional medical advice, diagnosis, or treatment. Our staff are not medical professionals, registered dieticians, or licensed healthcare providers. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read on this website. If you think you may have a medical emergency, call your doctor or 911 immediately.


Results Disclaimer: Results are not guaranteed. Your results will vary and depend on many factors, including your starting point, goals, effort, adherence to the program, genetics, lifestyle, and other factors beyond our control. The testimonials and examples used on this website are exceptional results, which do not apply to the average purchaser, and are not intended to represent or guarantee that anyone will achieve the same or similar results. Individual results will vary.

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