About Us
MEET THE FOUNDER
JOEY YOCHHEIM
I'm a business owner, just like you.
I understand the decision fatigue, the time scarcity, and the high-stress environment that comes with running a company. I've lived through seasons where I was so focused on building my business that my own health became an afterthought... not because I didn't care, but because I was pouring all my energy into building something.
That's why I built Victory Fitness Company. I wanted to create a boutique-style coaching company where I could go deep with my clients, not just wide. I wanted to build real relationships and provide a level of service that most online programs can't match. And I wanted to do it in a way that actually works for people like us; business owners who don't have time for two-hour workouts or restrictive meal plans.
My Journey to Victory
My path to this point has been unconventional, but it's given me a unique perspective on what it takes to build a sustainable fitness system for business owners.
I grew up with two physical therapists for parents, so the science of the human body was dinner-table conversation. I played collegiate soccer at John Carroll University, where I also worked as a personal trainer, physical therapy aide and was an assistant coach under performance enhancement industry titan Tim Robertson Jr. working with professional athletes from the NBA and NFL. I was living at the intersection of elite performance and real-world fitness struggles.
When I was just 30 credits shy of finishing my exercise science degree, I made a decision that terrified my family and friends: I dropped out of college to go all-in on building my rapidly growing online fitness coaching company. It was a high-risk move, but I had the tactical fitness knowledge I needed, and a once in a lifetime opportunity to build something real that could change my future.
My business partners and I went on to scale that company to multi-seven figures in sales and it's still operating today. In my time there, I worked hands-on with over 1,000 clients, helping them lose a combined 10,000+ pounds. I learned how to deliver world-class, concierge-level coaching in an online setting. But I also learned that my true passion was in building a leaner, more personal, more impactful company.
That's why I founded Victory Fitness Company, to create the system I wish existed for business owners like you.
Why This Matters to Me
This isn't just a business for me. It's personal.
I watched my dad, a successful physical therapist, business owner and real estate investor struggle for years with his weight. He was 60lbs overweight, caught in the same cycle of quick fixes that so many high-achieving people fall into. He had all the knowledge in the world, but he was using the wrong playbook. His health struggles strained his marriage, and while it wasn't the sole cause of his divorce, it was a contributing factor.
After the divorce, he finally hired a coach who understood his world. A coach who gave him a sustainable, science-backed system coupled with hands-on accountability. He lost the weight, and this time, it stayed off. He's now in his 50s and in the best shape he's been in since his thirties.
Watching his transformation, I didn't just see my dad get healthier; I saw the blueprint. Successful people don't fail at fitness because of a lack of discipline. They fail because they're given a playbook that doesn't account for their high-stress, time-scarce reality.
That realization reinforced my life's work: building a system that actually works for people like you.
My Life Outside of Business
When I'm not coaching, my life is built around a few core pillars: my faith, my family, and my passions.
My wife and I are building a Christian marriage centered on our shared values. We're on the impact team at our church, I'm active in men's groups, and we honor the Sabbath by unplugging on Sundays. My faith isn't just a part of my life; it's the foundation of it. My priorities are clear: Christ first, then my wife, then my future children, and then my business.
I'm a blue belt in Jiu-Jitsu and I love the intensity and competition of MMA. Iβve been consistently training both for the last 5-6 years. It's taught me that actions have consequencesβ¦ you have to be calculated and take risks, but they must be strategic. It's a lesson that applies as much to business as it does to the mats.
I also love the peace and quiet of the outdoors. Some of my best memories are from fly-in fishing trips to Northern Quebec with my father and grandfather. Whether it's hunting, fishing, or just a round of golf with friends, I believe that time outdoors is essential for a balanced life.
I also co-founded Elevate, a nonprofit online community and mentorship program for young men, with one of my closest friends, Matthew Moore, back in 2021. We were young, driven, ambitious, and grounded in our faith, but we lacked community. So we decided to build one ourselves. Elevate exists to create a space where like-minded young men can sharpen one another, grow together, and support each other in their faith and ambitions.
At the end of the day, my goal is to leave a legacy, not just financially, but spiritually, physically, and in the wisdom I pass on. I want to teach my children how to be faithful servants of the Lord and how to steward the resources God has blessed us with. I want them to teach their children the same. I want to be a good husband, a good father and grandfather one day, and a faithful servant of the Lord. Victory Fitness Company is part of that legacy. It's a beacon that shows we don't only pursue wealth as business owners. We should also pursue our health, our relationships with our spouses and children, and our walk with the Lord.
Let's Build Your Victory
You've already mastered business. You've built companies, led teams, and created value in the marketplace. You know what it takes to win.
But you also know what it's like to feel like your health is the one area where you're not winning. Where the quick fixes keep failing. Where the weight keeps coming back.
I'm here to change that. I'm here to install a proven Fitness Operating System that works for your life, not against it.
If you're ready to plant your flag and become the healthy, lean, high-energy leader you need to be to fulfill your mission, fill out the application below.
Your victory is waiting. It's time to claim it.
Our mission
To Empower Business Owners to Build a Body That Amplifies Their Mission
We provide business owners with a proven Fitness Operating System (The FOS Method), expert coaching, and relentless accountability to reclaim their physical health and achieve permanent victory in their fitness.
We believe that true success is holistic, and that a strong, energetic, and resilient body is the foundation upon which great legacies are built. We reject the "hustle and grind" mentality that sacrifices health for wealth, and we reject the quick-fix diets and programs that fail business owners over and over again.
Instead, we install a complete, science-backed system that integrates seamlessly into your demanding life so you can become the healthy, lean, high-energy, and confident leader you need to be to fulfill your mission.
We are in the business of building business owners who are not just successful professionally, but victorious in every area of their lives.
Our Values
Excellence
We believe in excellence, not shortcuts. You didn't build your success by cutting corners, and neither do we. We are specialists who provide a premium, high-touch service for leaders who understand that the best investment is the one that gets the result. We're not for everyone, and we're okay with that.
Transparency
We believe in truth, not hype. The fitness industry is full of smoke and mirrors. We're the opposite. We'll tell you the price range. We'll show you the plan. We'll answer the hard questions. We respect you too much to do anything less. Our process is designed to give you clarity, not to sell you.
Autonomy
We believe in freedom, not dependence. Our goal isn't to make you reliant on us for the rest of your life. It's to make you sovereign. We give you the playbook, The FOS Method, and teach you how to run it so you never need another coach again. The ultimate victory is when the day comes that you can fire us with confidence, knowing you can sustain your results whether we are in the picture or not.
Our PHILOSOPHY: The fos method
A New Operating System for Your Fitness
Our core philosophy is built on The FOS Method, our proprietary Fitness Operating System.
This is the unique mechanism that drives our clients' success. We understand that you don't have time for fads, gimmicks, or inefficient workouts. That's why our entire system is built on evidence-based principles that deliver maximum results in minimum time.
The FOS Method is built on four core pillars:
PILLAR 1: HABIT ENGINEERING
THE OLD WAY: Relying on willpower and motivation, which always runs out.
THE NEW WAY: We install the core habits of health, the very ones identified by the National Weight Control Registry, so they become automatic. It's not about being motivated; it's about building a system that runs on autopilot, so consistency is no longer a choice.
PILLAR 2: METABOLIC CALIBRATION
THE OLD WAY: Restrictive, boring meal plans that make you miserable and are impossible to sustain.
THE NEW WAY: We use our precise system of protein floors and calorie ceilings to retrain your metabolism, turning your body into a furnace that burns more calories for you passively. There are no forbidden foods. You'll learn to strategically allocate your calories so you can still drink alcohol, eat carbs, and enjoy life while getting results.
PILLAR 3: MINIMUM EFFECTIVE DOSE TRAINING
THE OLD WAY: Spending hours in the gym doing grueling workouts that burn you out, wreck your metabolism or lead to injury.
THE NEW WAY: We give you the precise, high-leverage resistance training workouts that get you maximum results in just 2-4 hours per week. This isn't about turning you into a bodybuilder; it's about efficiently building the lean muscle that protects your metabolism and makes keeping the weight off effortless.
PILLAR 4: FITNESS AUTONOMY
THE OLD WAY: Programs that create dependency, forcing you to rely on a coach forever.
THE NEW WAY: Our goal is to make ourselves obsolete. We teach you the complete operator's manual for your own body, the principles behind The FOS Method, so you can learn to coach yourself to lasting victory. We want you to get to the point where you can fire us, confident that you have the skills to own your health & sustain your results for life.
why choose victory?
We Understand Your World
We work exclusively with business owners and high-performers. We speak your language and understand your challenges. We know what it's like to run a business, manage a team, provide for a family, and still try to find time for your health. We've built The FOS Method specifically for your demanding life.
We Are Experts in Our Field
Our methods are based on science, not trends. We are masters of our craft. The FOS Method is the result of studying years of research, testing, and refinement with over 1,200 clients just like you, who have lost a combined 10,000+ pounds and kept it off under the coaching of Joey Yochheim, our Founder & Head Coach.
We Are a Private, Selective Community
We are not a mass-market solution. We partner with a limited number of clients to ensure the highest level of service and results. This is boutique-style, 1-on-1 coaching for business owners who demand excellence & a high-touch, highly-customized service.
We Guarantee Our Commitment
We are as invested in your success as you are. Our comprehensive service agreement, clear policies, and 100% money-back guarantee (if you do the work) reflect our commitment to your transformation.
We Teach You to Own It
Unlike other programs that create dependency, our goal is to make you the expert. Through our Fitness Autonomy pillar, we give you the complete knowledge and skills to coach yourself for life, so you never need another diet, program, or coach again.
the victory difference
This is the most comprehensive, value-dense online fitness coaching experience available for business owners.
This is not basic fitness coaching. This is a concierge-level service that provides a complete Fitness Operating System built for your demanding life.
your victory awaits
Your health is your most valuable asset. It's time to manage it with the same level of intention and strategy you apply to your business.
If you're ready to stop the cycle of temporary fixes, reclaim your energy, rebuild your body, and install a proven Fitness Operating System built for your demanding life, we invite you to apply for a complimentary discovery call to see if we're the right fit to partner in your transformation.
This program and the team has been instrumental in my transformation and recommitment to my own responsibility in my health and wellness!
Iβm one month in - Iβm down 12 pounds so far, and Iβve put on muscle. Itβs no gimmicks. Instead itβs a nutrition plan, workout plan, 1 on 1 coaching, community encouragement, and more. Phenomenal leaders too. Iβm very thankful I found these guys and this community. The fruit speaks for itself. This is real. Join.
I lost 35 pounds in just 4 months and it has truly been life-changing. The support from both the coaches and the community made all the difference - I never felt like I was doing it alone. The insights, motivation, and accountability provided by the leadership helped me stay on track and believe in the process. I highly recommend this program to anyone ready to lose weight and embrace a new lifestyle as a leaner, stronger, healthier, and more confident version of themselves.
After the conversation with Joey, I was sold. The program has been easy to follow and support is available. After five weeks on the program I have lost thirteen pounds. Even more amazing, I was having thyroid issues for the last nine months. I had it checked two days ago and the numbers are normal. My doctor said the change in diet and exercise are responsible for the great results. Looking for to more positive results.
Great program. Straight and to the point. They are who they say they are. No restricted dieting. They just teach you to have some self control and do things in moderation while having a balance approach to life, eating and exercise. Just the reset I needed to get myself back on track. Positive encouraging and caring group of men. The environment the create is awesome. This will be the right choice if you coming to do the work.
The coaching is unparalleled. They go beyond the traditional fitness and nutrition guidance and provide systems to address the physical, mental, emotional, and spiritual. They have put together a comprehensive program that if followed will get you results. They are continuously improving their processes and content to ensure the program remains top shelf. This program will change your life.
I was given exactly what I was promised: a life-changing program, which now 2 years later I still consider as a turning point in my life. All my doubts about why it wouldn't worked for me whereas it did for others melted like snow in the sun once I actually jumped in and worked with these guys.
This program enabled me to reset my health goals, establish repeatable habits, and achieve sustained results. Theyβve simplified things from a nutrition/macro perspective to make the program easy to follow. Iβm 1.5 years out and Iβm still going strong. My body fat has dropped significantly and Iβve added 17lbs of muscle. Iβm in my mid 40βs and I feel like Iβm in my 20βs again.
I have worked with several different Fitness companies over the years, trying to get into the shape that I wanted to be in. These are the only ones that I have encountered that take a truly whole body experience, mental, spiritual and physical their intention to make people the best versions of themselves is genuine, and their approach is incredibly thorough and they make no bones about it that they expect you to work and they will work for you. I wouldnβt recommend anybody else.
Empowering Business Owners to Build a Body That Amplifies Their Mission
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Medical Disclaimer: The information and services provided by Victory Fitness Company LLC are for informational and educational purposes only and are not intended as a substitute for professional medical advice, diagnosis, or treatment. Our staff are not medical professionals, registered dieticians, or licensed healthcare providers. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read on this website. If you think you may have a medical emergency, call your doctor or 911 immediately.
Results Disclaimer: Results are not guaranteed. Your results will vary and depend on many factors, including your starting point, goals, effort, adherence to the program, genetics, lifestyle, and other factors beyond our control. The testimonials and examples used on this website are exceptional results, which do not apply to the average purchaser, and are not intended to represent or guarantee that anyone will achieve the same or similar results. Individual results will vary.