Meet Your Coach

Online Fitness Coaching for Business Owners & Entrepreneurs.

Built on 1,200+ Clients. Designed for How You Actually Live

Victory Fitness Co. was founded because Joey saw firsthand what happens when successful business owners try to fix their health with quick fixes and generic programs. They fail — not because they lack discipline, but because they're using the wrong system.

Joey Yochheim, Founder & Head Coach

Joey Yochheim

Founder & Head Coach of Victory Fitness Co.

NASM-CPT | 8 Years Experience | 1,200+ Clients

About Joey

Joey works with people who are serious about their health, but tired of watching it slip when life gets hard. His focus is not giving you more random tactics. It is building a system you can actually live with.

He has coached over 1,200+ clients (from business owners and high-performers to athletes in the NFL, NBA, and UFC) helping them lose weight, build strength, and stop going through another cycle of getting on track and falling off.

He's been mentored by and worked under some of the biggest names in the industry:

Tim Robertson Jr.

Trained LeBron James, London Fletcher, Ben Simmons, Julian Edelman and more

Marcus Marinelli

Head coach for UFC Heavyweight Champion Stipe Miocic

What clients value most is not just his experience, but how quickly the coaching adjusts around travel, injuries, stress, schedule changes, and the realities that usually break momentum.

He's built a following of 150,000+ across social media for his proven approach to sustainable weight loss & fitness.

Victory Fitness Co

Our Mission

Every business owner deserves a body that matches their ambition. Victory Fitness Co. exists to give driven professionals the same caliber of systems thinking they use in business — applied to their health. No gimmicks. No shortcuts. Just a proven, repeatable process that delivers lasting results.

Think Victory Might Be For You?

Fill out the brief application below then book your 1-on-1 Discovery Call with our team. We’ll look at your goals, your schedule, and the things that have kept knocking you off track. Then we’ll tell you honestly whether Victory is the right fit and what the next step would look like.

Victory Fitness Co

Online Fitness Coaching for Business Owners & Entrepreneurs.

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Medical Disclaimer: The information and services provided by Victory Fitness Company LLC are for informational and educational purposes only and are not intended as a substitute for professional medical advice, diagnosis, or treatment. Our staff are not medical professionals, registered dieticians, or licensed healthcare providers. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read on this website. If you think you may have a medical emergency, call your doctor or 911 immediately.

Results Disclaimer: Results are not guaranteed. Your results will vary and depend on many factors, including your starting point, goals, effort, adherence to the program, genetics, lifestyle, and other factors beyond our control. The testimonials and examples used on this website are exceptional results, which do not apply to the average purchaser, and are not intended to represent or guarantee that anyone will achieve the same or similar results. Individual results will vary.